Welcome to my blog, I'm prettytan. karchi 加七, today I'm going to use english to introduce what's Atomy.
Atomy is a network marketing company, it was founded in 2009 in South Korea by our founding Chairman Mr Han Gil Park starting out with just one product hemoHIM. Atomy now carries over 400 products in various categories, and they constantly introducing new products all the time. In 2021, Atomy's annual revenue was(2.2 trillion KRW) 1.84 billion USD and our global members reached 16 million. Additionaly, Atomy's global expansion has reached 23 countries already, and is planning to open 20 more branches within the next five years.
1. So what kind of company is Atomy? How can it have such amazing growth and success in such a short period of time?
It's a trust and buy brand but it's also a distribution hub as well as an online shopping mall.
As a trust in buy brand, Atomy provides necessary products that are absolute quality at an absolute price. These are daily products that everyone needs to use, universal household goods such as toothpaste, laundry detergent, soap and shampoo. We all use them regardless of our budget, or how the economy is doing, and going just one day without these products will significantly impact our quality of life.
But what sets Atomy's daily necessity products apart, is their absolute quality adsolute price product philosophy. This means that Atomy guarantees their products are of the highest possible quality offered at the lowest possible price for that caliber of quality. Many of Atomy's products can even be comparable to the universal luxury brand standards. Atomy's quality is evident in that it is the top health functional food brand in South Korea, thanks to HemoHIM, the best-selling health supplement since 2012 with over(1.7 trillion KRW) US$900 million in sales.
Atomy is also one of the top cosmestic brands in South Korea, wining multiple awards for many of its skin care products. For example the absolute skin care has sold over (100 billion KRW) US$254 million within 3 years of its launch. The fame, another luxury cosmestic product reborn with upgraded ingredients and technology is also loved by consumers, as it reflects atomy's product philosophy. So Atomy's quality is guaranteed which is why it is first in a market with such high standards.
Atomy partners with the best manufacturers, to produce these amazing products, incorporating advanced technology primarily from Kolmar Korea, KEARI and Kolmar BNH.
2. Now when we think of high quality, we tend to associate it with higher prices, so how is Atomy able to deliver such high quality products at such low prices?
That's because Atomy uses a messtige strategy, where they mass produce prestige products in order to cut down costs, this creates products of both great quality and great value for us, so the average consumer can now obtain luxury products without that high price tag.
Thus Atomy's absolute quality absolute price guarantee earns them absolute trust from consumers. That's made apparent in Atomy's low product return rate of 0.12%, compared to the 3-4% return rate at department stores. As a trust and buy brand, Atomy acts as a consumer curator, gathering only the best products in each category on one convenient platform, so we don't need to shop around.
Nowadays there's been a prominent shift in the market, toward a direct to consumer approach, where companies are selling products directly to the end consumers without a physical store or outlet, just think of amazon or shopee.
By eliminating the middlemen, they are able to create more value to consumers, who are buying more and more things online. In contrast, the traditional multi-channel legacy retail model is failing, and we see countless numbers of major stores closing. So it only make sense that Atomy's been ahead of the curve and established as a distribution hub as well.
Atomy connects the manufacturers directly to the end consumers people like you and me. This no shop distribution system follows the future of distribution, utilizing membership sales, internet shopping malls and TV home shopping, there's no advertising fees and no middle men mark ups. Rather, these savings are then passed on to us via direct selling, thereby lowering costs and providing us with that absolute price point.
Atomy also employs a global strategy called GSGS, which stands for Global Sourcing Global Sales, which connects manufacturers globally to consumers worldwide directly through Atomy. This eliminates internation boundaries allowing consumer access to absolute quality products at absolute prices throughout the world wherever Atomy has a presence. Utimately, Atomy's vision is to eventually be present in every world market. In order to connect globally, Atomy utilizes an online shopping mall platform, similar to amazon but completely free, it's convenient and easy. And you can also buy with confidence as there's a 30-day money-back guarantee.
Why Atomy is different?
1. Free to join, free membership
2. Absolute quality absolute price
3. Operate a binary plan
4. No Betting
5. Provide everything distributor need
6. Approach business holistically
7. No need to invest or hold any stock
So to sum it up Atomy provides necessary products of absolute quality at an absolute price, these products are distributed via direct selling which provides cost savings that's passed on to the consumers. Finally Atomy's global structure allows for products to be manufactured and delivered worldwide via online shopping platform. Through this strategy, Atomy promise to achieve our ultimate goal of "Surpassing Customer Satisfaction to Customer Success."
Atomy also solidifying the foundation for sustainable growth by focusing on our forward-thinking goal of customer success and fostering three key corporate cultures: observing principles, growing together, and sharing.
I hope this helps you gain a better understanding of the Atomy company, thank you for watching, don't forget to like comment follow and subscribe to my channel.
Related Article:
HOW TO BECOME A NEW MEMBER OF ATOMY?
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